PERSONAL BRAND PHOTOGRAPHY

For entrepreneurs & business owners who want to build their personal brand, connect with their people, and make a positive impact.

A lot of entrepreneurs and business owners want to connect more deeply with their ideal audience . . .

Are you one of them?

You might see the importance of a strong brand, but aren’t sure where to start. Maybe you’re good at sharing photos of the products you sell, the service you provide, or your happy clients, but when it comes to representing you – the real person behind the business – or being proud of your visual brand, well, that’s a whole other story…

Time and time again, it seems that those who are sharing intentional photos of themself throughout their brand, on their website, and on social media, have the most engaged & resonant audiences, authority in their field, and freedom in their personal life. But how did they get there?

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WHAT SETS PERSONAL BRAND PHOTOGRAPHY APART FROM OTHER TYPES OF PHOTOGRAPHY?

These 4 Key Components:

We schedule a short phone call or in-person meeting where we talk to see if we’ll be a good fit to work together and discuss what it would look like! Next we make it official with a contract and deposit on my secure online portal.

Next, an in-person or video call Brand Discovery meeting is the first part of getting clear on what we’ll be focusing on in your session.

Approximately a week later, we will have a phone call to plan all the details and figure out the nitty gritty logistics of your photoshoot based on the info we discussed at your Brand Discovery Meeting – date & time, locations, props, wardrobe suggestions, colors, patterns, hair & makeup looks, and activities that will best convey your story and message.

We meet at our decided time & location and begin with your first hair & makeup look. For every Personal Brand Photo Session, I bring on a professional hair & makeup artist to make sure that you look and feel just right. In addition to that, I will direct the photoshoot so you are free to focus on enjoying the experience and being yourself in your photos!

Most Personal Brand Photoshoots last between 3-5 hours and include up to 4 “scenes” or “themes” of you & your personal brand (outfit & location changes, hair & makeup looks, etc).

After the Photoshoot, I upload the unedited photos to an online gallery where you’ll get to choose the 90 (or more) images that you like best for me to edit (exposure, color balance, etc). I return the edited images to you within 5 days, so you can begin using them right away! I also include a commercial usage license so that you can edit, crop, and apply a filter or preset if you so wish, and already have a specific look going. You can use the photos on your website, social media and anywhere you represent yourself or do business online–without any type of photographer credit (although if you do choose to give me a shoutout, it will always make my day!).

How does Personal Brand Photography actually make your life better as a business owner & entrepreneur?

Have you heard the saying, “People buy from those they know, like, and trust.”?

Personal Brand Photos help you make the right connection with your target audience by showing them 1. who you are, 2. the unique qualities you bring to the world, and 3. why they can trust you.

When we work together to strategically design your photoshoot, you’ll end up with 3 main benefits:

When a brand pays attention to their quality and details, it plays a role in whether their audience will trust them and buy what they’re selling or not. Exceptional photos can be a huge part of the way your brand comes across to your audience. Not only do people like to look at things that look nice (of course), but visually pleasing and high quality content helps to build a sense of trust and professionalism across the board.

With years of professional photography experience, I’ll handle alllll the things, including –

• collaborative photoshoot logistics design & planning
• bringing on a photoshoot hair & makeup artist
• lighting & locations
• flattering angles
• framing & photo composition compatible with your needs (website design, social media usage, etc.)
• post-production (where I’ll edit your images to look their best and work in harmony with the visuals of your brand)

Phone cameras have come a long way, and the occasional self portrait here and there is totally cool – in fact, I say sharing phone camera photos sometimes is a good thing! It can remind your audience that you’re down to earth and don’t take yourself too seriously to post an everyday photo – Just keep in mind that the quality level of the majority of the content you share will impact the overall perception of your brand and the culture you create!

 Polished, professional photos can have a Hugely positive effect on your brand image and perception.

And if you’re anything like me, even if you do have a DSLR camera and you’ve tried to take a self-portrait, you know it can be a TOUGH JOB for a lot of reasons, which takes us to #3…

On average, most of my personal brand photoshoots last around 3-5 hours (add in about 3 hours outside of the shoot for other things like planning meetings and choosing the photos you like best) and create more than enough content to cover about 3 months of daily posting.

Compare that 8 hours with approximately 18-24 hours over the course of the same 3 months that someone building their personal brand might spend planning, setting up, taking and editing their own photos.

A Personal Brand Photoshoot takes one afternoon and delivers enough photos to move your brand forward in a powerful way. website images, marketing communications, 3 full MONTHS of Daily social media posting – COVERED. in one photoshoot!

Is there even one person out there who might relate to your story, find inspiration, and have their life Improved by what you’ve learned and are sharing with the world?

The thought of building a personal brand on top of everything else can feel overwhelming, not to mention even egotistical at times, but building your personal brand can actually be a service to your potential target audience and give you a way to connect with them on a whole new level. That’s why I’m here to help.

You being intentional & personal about the way you come across on your website, social media, and in the photo on the back of your book can actually attract more of the very people who could greatly benefit from what you’re bringing to the table.

Have you ever bought something because a friend or family member recommended it? How did it feel to go through the checkout lane or click “place order” for something that you were excited about because someone you knew backed it up? Did you feel confident and excited about what you were spending your money on?

The people in your target audience are wanting to buy from someone they know, like and connect with. By investing in & building your Personal Brand, you are giving them the experience of buying confidently from someone they trust -YOU!

Building your personal brand will draw the right people toward you. Those people that are attracted to who you are when you show up authentically as yourself? They now have an opportunity to more fully enjoy their experience of buying the thing you’re offering that will make their life better.

I won’t lie to you, especially at the beginning, it’s going to take some courage and bravery to show up authentically as yourself and post photos of your face (maybe for the first time ever). But…

by building your personal brand, you could have a much greater impact in the lives of others than you ever thought possible (and probably with less work than you’ve already been putting into marketing or otherwise growing your influence).