For entrepreneurs & business owners who want to build their personal brand, connect with their people, and make a positive impact.
A lot of entrepreneurs and business owners struggle to connect with their ideal audience in a personal way.
Are you one of them?
Maybe you’re good at sharing photos of the products you sell or the service you provide, but when it comes to connecting with your followers as the real person on the other side of the screen…that’s a whole other story.
I understand how difficult it can be to create a personal connection with your audience and attract the people you know you could serve well.
As a photographer, I help entrepreneurs & creative business owners to easily build their personal brand and make a strong, authentic connection with their people through photos that are designed to highlight their unique personality and message.
Making real, personal connections with your ideal audience and attracting your people (especially on the crowded internet) is possible – and important.
With a Personal Brand Photoshoot, you’ll have a bank of on-brand photos to use that are tailored to express your personality & message.
On top of that, you’ll get support and guidance on how to get the most out of your photos and cultivate your personal brand.
I’m here to empower you with what you need to grow your influence, help & inspire others, and make a bigger positive impact on the world.
Have you heard the saying, “People want to connect with those they know, like, and trust.”?
Personal Brand Photos help you make a connection with your audience about who you are, the unique qualities you bring to the world, and why they can trust you.
WHAT SETS PERSONAL BRAND PHOTOGRAPHY APART FROM OTHER TYPES OF PHOTOGRAPHY?
These 4 Key Components:
A call or in-person meeting where we talk about what aspects of you and your brand we’ll be highlighting and focusing on to convey your personality, message, story, and values.
Together, we plan all the details and figure out the nitty gritty logistics of your photoshoot – locations, props, wardrobe suggestions, colors, patterns, hair & makeup looks, and activities that will best convey your story and message. For every Personal Brand Photo Session, I bring on a professional hair & makeup artist to make sure that you look just right and can focus on enjoying the experience and being yourself during your photoshoot!
Most Personal Brand Photoshoots last between 3-5 hours and include up to 4 “scenes” or “themes” of you & your personal brand (outfit & location changes, hair & makeup looks, etc.).
After the Photoshoot, I upload all of the usable but unedited photos to an online gallery where you’ll get to choose the 90 (or more) images that you like best for me to do basic editing on (exposure, color balance, etc). I return the edited images to you within 5 days, so you can begin using them right away! I also include a commercial usage license so that you can edit, crop, and apply a filter or preset if you already have a specific look going. You can use the photos anywhere you represent yourself or do business online–without any type of photographer credit (although if you do choose to give me a shoutout, it will always make my day!).
So, how does Personal Brand Photography actually make your life better as a business owner & entrepreneur?
(Cause that’s what we all want, isn’t it? Things that actually make our lives better and help us accomplish what’s important to us?)
When we work together to strategically design your photoshoot, you’ll end up with:
1. Content full of purpose that cultivates connection…
…instead of scrambling for something (ANYTHING) to post and settling for posting another decently pretty but random photo in your camera roll from that time your hair looked good.
Pretty pictures are great, but doesn’t it make sense that pretty photos WITH a purpose & message woven into them will resonate a lot more deeply with your tribe than a photo that’s just pretty? Of course!
Photos designed specifically to express your brand won’t just help you connect with MORE of your people—you’ll find that you connect with them on a much DEEPER level and can encourage them to think, engage, and act on what you’re sharing too.
No matter what type of business you have, that connection is where the magic happens, right?!
2. A level-up in the aesthetics of your photos means people will perceive your brand as more professional and trustworthy.
When a brand pays attention to their quality, detail, and professionalism, it all plays a role in whether or not their audience will trust and want to buy what they’re selling. Exceptional photos can be a big part of the way your personal brand comes off to your audience. Not only do people like to look at things that look nice (of course), but visually pleasing and high quality content helps to build a sense of trust and professionalism in a brand.
I’m bringing years of professional photography experience to the mix, and thinking of all the things – like lighting, flattering angles, framing, etc. I won’t get too technical, but photo composition has a big role to play when it comes to good images and how they make the viewer feel. (Not to mention the post-production, where I’ll edit your images to look their best and match the visuals of your brand!)
Phone cameras have come a long way, but you’ll find that your content looks a lot more legit than what you’d get rigging your phone up with a tripod & a 10 second timer (even in portrait mode).
The occasional self portrait here and there is totally okay, and in fact, I say sharing phone camera photos sometimes is a good thing! It can remind your audience that you’re down to earth and don’t take yourself too seriously to post an everyday photo! Just keep in mind that the quality level of the majority of the content you share will have a direct impact on your brand clarity and the culture you create for your tribe!
Polished, professional photos sprinkled throughout your feed and on your website will make a subtle but powerful difference for your brand image and help you connect with & positively impact more of the people you want to.
And if you’re anything like me, even if you do have a DSLR camera and you’ve tried to take a self-portrait, you know it can be a TOUGH JOB for a lot of reasons, which takes us to #3…
3. You will save a LOT of time, and have more freedom to do things you care about!
On average, most of my personal brand photoshoots last around 5 hours (add in about 3 hours outside of the shoot for other things like planning meetings and choosing the photos you like best) and create more than enough content to cover about 3 months of daily posting.
Compare those 9 hours with approximately 18-24 hours over the course of the same 3 months that someone building their personal brand might spend setting up and taking their own photos for consistent posting.
Let’s go through the steps of what that might look like—
- you have a mini brainstorm session to figure out the message, theme or aesthetic you want your photos to have
- do your hair (or at least make it look acceptable)
- do your makeup (maybe)
- find some good light
- set your phone or camera up on the tripod
- get that timer set up
- get yourself in position
- take some photos
- check them
- eh, your expression looked funny in that one
- take some more
- and some more
- ok finally a good one
- change your top
- put your hair up
- find a new spot
- set up your phone/camera
- set up the timer
- take some more pictures….
At this point, you’ve most likely spent around 30-60 minutes (minimum) and have probably gotten 2, maaaaybe 3 unique photos to use. Enough for about a week, if you don’t post every day.
And that doesn’t count the time editing & post-processing those photos.
Not a great return on your time investment, is it?
Any experienced entrepreneur, online business owner, blogger, influencer, etc. knows the importance of showing up consistently on social media (and you’ve probably also noticed that your followers really like it when you share photos of your actual face.)
A Personal Brand Photoshoot takes one afternoon and just like that, you’ve got more than enough photos for 3 WHOLE MONTHS of posting.
You’ll have a big part of what you need to show up—all ready to go!
And you get to decide what you do with that time and the freedom you get from it! Would you…
🏄🏻♂️ Learn to surf (Ok, maybe not this one if you live in the Midwest like I do 😭)
💻 Build a course or membership site you’ll make money from every time someone who needs your knowledge signs up?
📚 Read a novel?
☕️ Get coffee with a friend?
📺 Catch up on a show (or re-watch your favorite show–again)?
👯♀️ Make some money doing 1-on-1 work with a client?
👶🏻 Spend more time with your kid(s)?
💃🏻🕺🏻Take your guy/gal on a date?
💅🏻Get yo nails did?
🛒Go go-karting? (That was the closest emoji there was for that one 😂)
Hey, it’s all up to you.
Personal Brand Photoshoots can save you a lot of time and create more freedom, and you get to decide what to do with it.
But what business owner couldn’t use more time and freedom in their life?
LET’S FORGET THE MARKETING TERMS FOR A MINUTE AND THINK ABOUT THE WORDS ‘PERSONAL’ AND ‘BRAND’ ON THEIR OWN…
If you have any sort of in-person relationships, or if you have an Insta, Facebook, Snapchat, Tik Tok or Vine–oh wait, nope. not vine. (too soon?😂) – then you already have a personal brand.
People are already perceiving (Brand) you (Personal)–for better or worse.
But with our planet, the internet, and the marketplace as crowded and saturated as it is, now is the time to be most intentional about who you are, what you believe in, and what you want to bring to the world.
Is there even one person out there who might relate to your story and find some inspiration and a better quality of life from what you’ve already lived through and learned? The answer is yes. (even if you don’t believe that right now).
Is it worth it for you to express yourself and your story well?
In fact, it would be a DIS-service to those people who could benefit from what you’re offering for you to NOT clearly and bravely share who you are, what you’ve learned, and what you feel drawn to bring to the world.
As a business owner, it’s all too easy to spend our time and energy serving our people and running ourselves to the brink of burnout just trying to cross the essentials off of our to-do lists.
The thought of building a personal brand on top of everything else can feel overwhelming, not to mention egotistical.
YEP! You being intentional & personal about the way you come across on social media, your website, and in the photo on the back of your book can actually attract more of the very people who could greatly benefit from what you’re bringing to the table.
Have you ever bought something because one of your friends or someone in your family recommended it?
How did it feel to go through the checkout lane or click “place order” for something that you were excited about because someone you knew backed it up?
Did you feel confident and excited about what you were spending your money on?
The people in your target audience (note: not ‘everyone on planet earth‘, but those people who need what you’re offering) will be buying what you’re selling from someone, somewhere, anyway.
By investing in & building your Personal Brand, you are showing people how their experience buying from you would be unique.
It will repel some people, it will also but draw other people – the right people – toward you.
Those people that are attracted to who you are when you show up authentically as yourself? They now have an opportunity to more fully enjoy their experience of buying the thing you’re offering that will make their life better.
I won’t lie to you, especially at the beginning, it’s going to take some courage and bravery to show up authentically as yourself and post photos of your face (maybe for the first time ever).
But by building your personal brand, you could have a much greater impact in the lives of others than you ever thought possible (and probably with less work than you’ve already been putting into marketing or otherwise growing your influence).
Maybe you already understand the importance of intentionally building your brand and have already been doing it . . .
But maybe you want to step it up a notch when it comes to the quality and content of the photos you share?
✔️ You know that an outside perspective and someone who can help you strategize & plan the details that will translate your personality into beautiful images would be incredibly helpful…
✔️ And *NOT* having to set your phone up on a tripod with the 10 second timer for your instagram posts would save you a LOT of time and energy…
✔️ Not to mention that having a bank of next-level images to use anywhere you represent your brand would free you up to focus on the things that really matter in your life and business.
Wherever you are in your journey of building a personal brand, having exceptional Personal Brand photos could be a game-changer for you and how you’re able to show up for your brand, business, and the people following your story.
If you’re ready to pursue making a greater impact in the world with your personal brand, I want to hear about you & your vision.
I’m here to help make it a reality– not just for you, but for the people who’s lives will be impacted by who you are and what you bring to the world.
DO YOU WANT TO HAVE A POSITIVE IMPACT ON THE WORLD AND GROW YOUR INFLUENCE?
Personal Brand Photos are a powerful tool in your journey of showing up authentically and inspiring others by sharing the concepts, stories, values, & passions that matter most to you.
Download my personal brand Theme Discovery Guide
In this guide, you’ll get clarity on what themes to focus on as you plan out photos to help you build a strong personal brand. It features real questions straight from the full length Brand Discovery Guide that I use with my Personal Brand Photography clients to plan our photo sessions!